Published on 20 September 2012 – As seen on Manila Times
MobileOptima Inc., a mobile application developer and digital marketing solutions company, has tapped more than 60 local and international brands nationwide for the first mobile loyalty application in the Philippines called “Perxclub.”
“Perxclub is the Philippines first and only digital customer rewards program that digitalizes loyalty cards and puts them all in phone,” said Mobile Optima Chief Marketing Strategist Jerry Ilao.
He said that Perxclub has teamed up with over 60 premier brands such as BonChon, Wendy’s, Chatime, Taters, Mrs. Fields, Mann Hann, Sumo Sam, TechnoMarine and Nike Stadium, among others.
Some more brands that were also included in the app are Flawless, The Old Spaghetti House, BTIC, Auntie Anne’s, Derm Clinic and White Hats.
“We’re still adding more premier brands in the upcoming days,” said Ilao. Perxclub aims to provide Filipinos the privilege of earning rewards and freebies from their favorite brands by simply earning digital stamps.
The concept of Perxclub was finalized after its innovators thought of uniting the loyalty programs of premier brands in the Philippines, placing them in one mobile app and giving the Filipinos access to rewards that these brand offers.
Also, Perxclub is integrated with Facebook to make it easier for the users to log in. Ilao also told The Manila Times that Mobile Optima is also planning to bring application abroad.
“We are planning to make this worldwide, especially if this mobile app performs well within a year,” he said.
“Maybe next year, if the application has performed well, we can already make this app available worldwide,” Ilao added.
September 20, 2012